PRIVACY POLICY
1. General Provisions
1.1.
This Privacy Policy describes how SIA Little&Cute 17, registration No. 50203521681, legal address "Ausekla 9, Sigulda, LV-2150, Latvia "(hereinafter also referred to as the “Data Controller”) obtains, processes, and stores personal data collected by the online store littleandcute.lv from its customers and visitors to the website (hereinafter referred to as the “Data Subject” or “You”).
1.2.
Personal data means any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing means any operation performed on personal data, such as collection, recording, modification, use, viewing, deletion, or destruction.
1.3.
The Data Controller complies with the data processing principles set out in applicable legislation and is able to confirm that personal data are processed in accordance with the laws in force.
2. Collection, Processing, and Storage of Personal Data
2.1.
The Data Controller collects, processes, and stores personally identifiable information primarily through the online store website and email.
2.2.
By visiting and using the services provided by the online store, You agree that any information provided is used and managed in accordance with the purposes defined in this Privacy Policy.
2.3.
The Data Subject is responsible for ensuring that the personal data submitted are correct, accurate, and complete. The deliberate provision of false information is considered a violation of this Privacy Policy. The Data Subject is obliged to immediately notify the Data Controller of any changes to the submitted personal data.
2.4.
The Data Controller is not responsible for any losses incurred by the Data Subject or third parties if such losses arise from the submission of false personal data.
3. Processing of Customers’ Personal Data
3.1.
The Data Controller may process the following personal data:
3.1.1. First name, last name
3.1.2.Contact information (email address and/or phone number)
3.1.3.Transaction data (purchased goods, delivery address, price, payment information, etc.)
3.1.5.Any other information submitted to us when using the services offered on the website, purchasing goods, or contacting us
3.2.
In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.
3.3.
The legal basis for the processing of personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a)the Data Subject has given consent to the processing of their personal data for one or more specific purposes;
b)processing is necessary for the performance of a contract to which the Data Subject is a party or for taking steps at the request of the Data Subject prior to entering into a contract;
c)processing is necessary to comply with a legal obligation to which the Data Controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject requiring protection of personal data, in particular where the Data Subject is a child.
3.4.
The Data Controller stores and processes the Data Subject’s personal data for as long as at least one of the following criteria exists:
3.4.1.the personal data are necessary for the purposes for which they were collected;
3.4.2.the Data Controller and/or the Data Subject may exercise their legitimate interests in accordance with external regulatory enactments, for example, to submit objections or bring or pursue legal claims;
3.4.3.there is a legal obligation to store the data, for example, in accordance with the Accounting Law;
3.4.4.the Data Subject’s consent to the relevant processing of personal data is valid, provided there is no other lawful basis for processing.
When the circumstances referred to in this section cease to exist, the storage period of the Data Subject’s personal data also ends, and all relevant personal data are irreversibly deleted from computer systems and electronic and/or paper documents containing such personal data, or such documents are anonymized.
3.5.
In order to fulfill our obligations to You, the Data Controller has the right to transfer Your personal data to cooperation partners and data processors who perform necessary data processing on our behalf, such as accountants, courier services, etc. A data processor is a personal data controller.
Payment processing is provided by the payment platform omnivacheckout.lv; therefore, the personal data necessary for payment execution are transferred to the authorized service provider Maksekeskus AS.
Upon request, we may transfer Your personal data to state and law enforcement authorities in order to protect our legal interests where necessary, including preparing, submitting, and defending legal claims.
3.6.
When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
4. Rights of the Data Subject
4.1.
In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, You have the right to:
4.1.1.access Your personal data, receive information about their processing, request a copy of Your personal data in electronic format, and exercise the right to data portability;
4.1.2.request correction of incorrect, inaccurate, or incomplete personal data;
4.1.3 request deletion of Your personal data (“right to be forgotten”), except where retention of the data is required by law;
4.1.4.withdraw Your previously given consent to the processing of personal data;
4.1.5.restrict the processing of Your data, i.e., request that we temporarily cease processing all of Your personal data;
4.1.6.lodge a complaint with the Data State Inspectorate.
Requests for exercising Your rights may be submitted electronically by writing to the customer support email [[email protected]]
5. Final Provisions
5.1.
This Privacy Policy has been prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.
5.2.
The Data Controller has the right to make changes or additions to this Privacy Policy at any time and without prior notice. Amendments take effect upon their publication on the website littleandcute.lv.